Many years ago when I was almost young the New Yorker did a three-parter on the profession of Marketing.
To illustrate the effects of marketing the author chose an industry that is heavily marketing driven: pet food.
The assumption is that no healthy dog or cat will starve to death in the presence of suitable food. Also assumed is that most reputable brands of dog and cat food provide basic nutrition that supports normal health and lifespan.
So, as the premise goes, a consumer’s choice of one pet food product over another is purely psychological.
A rational pet owner will buy whatever is cheapest.
For the rest it’s emotional: how much do they love their pets? How much do their pet’s love them? Etc.
I assume the same applies to altar equipment. How much you (or your parishioners) pay for a chalice or monstrance, reflects upon how much they love the Blessed Sacrament which equals Jesus which equals God.
So our young God-loving priest, charged with founding a new congregation in some outback-bush, goes on line to buy the basic altar equipment for his new church. Like the RCC, our guy is in it for the long haul and wants to buy lasting value.
Our young priest finds what he likes at St Andrew’s Church Supply. [Note: Click on a picture for a description of that item.]
Tabernacle $44,500.00
To illustrate the effects of marketing the author chose an industry that is heavily marketing driven: pet food.
The assumption is that no healthy dog or cat will starve to death in the presence of suitable food. Also assumed is that most reputable brands of dog and cat food provide basic nutrition that supports normal health and lifespan.
So, as the premise goes, a consumer’s choice of one pet food product over another is purely psychological.
A rational pet owner will buy whatever is cheapest.
For the rest it’s emotional: how much do they love their pets? How much do their pet’s love them? Etc.
I assume the same applies to altar equipment. How much you (or your parishioners) pay for a chalice or monstrance, reflects upon how much they love the Blessed Sacrament which equals Jesus which equals God.
So our young God-loving priest, charged with founding a new congregation in some outback-bush, goes on line to buy the basic altar equipment for his new church. Like the RCC, our guy is in it for the long haul and wants to buy lasting value.
Our young priest finds what he likes at St Andrew’s Church Supply. [Note: Click on a picture for a description of that item.]
Tabernacle $44,500.00
Monstrance $17,255.00
Chalice $10,420.00
Ciborium $10,420.00
Intinction Set $7,950.00
Total $90,545.00
This might seem pricey, but the timber alone on the native’s land is worth many times that.
And you have it admit, it’s beautiful stuff.
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